WordPress

Stratz Heating & Cooling

Stratz Heating & Cooling is a family-owned HVAC company serving Big Rapids, Michigan, and surrounding communities since 1970. Its website presents heating, cooling, installation, and maintenance services while highlighting the company’s local experience and emergency availability.

The website connects detailed service information with clear options to call or submit a service request. Dedicated financing information and customer resources also help visitors explore their options before contacting the team.

Project Deliverables

HVAC Website Design
Dedicated Heating & Cooling Service Pages
Categorized Service Listings
HVAC Product Information Sections
Service Area Information
Online Service Request Forms
Emergency Contact Calls to Action
Financing Information & Application Links
Customer Reviews Display
FAQs & Customer Resources
On-Page SEO
Website Performance Optimization

Tools, Platforms & Engines We Master

The Challenge

The problems we set out to solve.

Reflect the reputation of an established local HVAC company
Organize a broad range of services into clear categories
Help customers distinguish repairs, maintenance, and replacement options
Give emergency visitors a direct route to calling the team
Make service coverage easy to identify
Explain financing options for customers considering new equipment
Provide a straightforward way to submit service requests
Needed stronger SEO foundations to improve local search visibility
Required faster website performance and improved user experience

What We Did

Our approach to the project.

Organized services into dedicated pages and categorized listings
Highlighted heating, cooling, maintenance, and installation options
Positioned emergency phone details alongside service request links
Included forms that capture service needs and customer information
Presented service areas and business hours clearly
Created a financing page with links to financing providers
Brought company information, customer reviews, and helpful resources into the navigation
Implemented on-page SEO foundations to support local search visibility
Optimized imagery, page loading, and navigation to improve performance and usability

A website designed to connect comfort concerns with clear next steps.

The completed website gives customers a central place to explore HVAC services, check service coverage, and contact Stratz Heating & Cooling. Visitors facing an urgent problem can find the emergency number, while those planning maintenance or a new installation can review service details, explore financing, and submit a request.

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