BigCommerce

Pine & Flint

Pine & Flint is a Michigan-based retailer offering outdoor equipment, apparel, packs, lighting, and preparedness essentials. Its website brings a broad selection of products together with collections focused on camping, changing weather, and everyday readiness.

The BigCommerce storefront connects category browsing with product search, sorting, comparison, and purchase options. Collections such as Weekend Camp Setup help shoppers explore related essentials through a clear starting point for their next adventure.

Project Deliverables

Custom BigCommerce Website Design
UI/UX Design
BigCommerce Development
Responsive Design
Product Catalog Architecture
Advanced Product Search & Filtering
Secure Checkout Experience
On-Page SEO
Conversion Rate Optimization (CRO)
Product & Category Management

Tools, Platforms & Engines We Master

The Challenge

The problems we set out to solve.

Needed a modern eCommerce website that reflected the company's trusted reputation
Large product catalog required intuitive navigation and product organization
Existing shopping experience needed stronger usability and faster product discovery
Required a streamlined checkout process to improve conversions
Required a fully responsive experience across desktop and mobile devices
Required improved website speed and overall performance
Required a scalable platform capable of supporting future catalog growth

What We Did

Our approach to the project.

Designed and developed a fully custom BigCommerce storefront
Created a clean, modern shopping experience with intuitive navigation
Organized products into logical categories with advanced search and filtering
Optimized product and category pages for better usability and SEO
Built a fast, secure, and responsive checkout experience
Optimized the website for desktop, tablet, and mobile devices
Improved Core Web Vitals and overall website performance
Implemented on-page SEO best practices for stronger local search visibility
Streamlined the customer journey from product discovery to completed purchase

An online store designed to turn outdoor plans into confident gear choices.

The storefront gives shoppers several ways to explore the catalog, from individual product categories to activity-focused collections. Search, sorting, comparison, and quick-view tools support product evaluation, while account and cart access connect browsing with the next step toward purchase.

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