FullmerAndSons.net – Website Redesign & Lead Generation Optimization
We completely redesigned FullmerAndSons.net, transitioning it to a robust WordPress platform that combines aesthetic appeal with powerful functionality. The result is a sleek, responsive website built to generate leads, showcase services and projects dynamically, and offer the client full control over content updates.
Problems
The previous website lacked modern design, scalability, and effective lead generation capabilities. It was not user-friendly for either the client or visitors, making it difficult to update services or feature projects—ultimately limiting growth opportunities and user trust.
Objective
To revamp FullmerAndSons.net into a dynamic, professional, and easy-to-manage WordPress website that drives lead generation, simplifies content management, and effectively showcases the company’s construction services and portfolio.
Before
After
Approach
- Conducted a full review of the existing site to identify UX, design, and performance issues.
- Designed a modern, mobile-responsive layout using Elementor Pro, ensuring visual impact and usability.
- Integrated Advanced Custom Fields (ACF) to allow effortless content updates for services and projects.
- Added dynamic functionalities to display services and completed projects in a structured, filterable way.
- Implemented a custom lead generation form, optimized for conversions and connected to email notifications.
- Ensured SEO-friendly development and fast-loading pages for a better user experience.
Tools Used
WordPress – As the CMS foundation for flexibility and performance.
Elementor Pro – For advanced front-end design with responsive layout.
Advanced Custom Fields (ACF) – To manage dynamic content like services and projects.
Custom Forms – Built for lead capture and streamlined client communication.
Results
Delivered a modern, professional website tailored to the construction industry.
Increased lead inquiries through an optimized and easy-to-use contact form.
Enabled the client to add and manage services/projects effortlessly without developer assistance.